About Us – Cannabis, Hospitality & Wellness Project Management

Meet the Visionary Behind Intrepid Green -
Holly DuPart

Where Wellness+Cannabis+Hospitality=Visionary Strategy

At Intrepid Green, we help small to medium-sized businesses in wellness, cannabis, and hospitality curate unforgettable experiences, optimize operations, and unlock new levels of success. Our approach blends strategy, innovation, and personal transformation—because growth starts from within.

Founded by Holly DuPart, Intrepid Green blends 20+ years of experience across public service, wellness, real estate, and cannabis to guide purpose-driven businesses toward growth.

After two decades of leading complex, high-stakes city projects in Chicago, I faced a personal reckoning. I was successful—but exhausted and unwell. Diagnosed with Lupus and Rheumatoid Arthritis, I sought healing outside of pharmaceuticals—and found it through cannabis, holistic wellness, and a commitment to conscious living.

That moment of transformation inspired Intrepid Green. I now channel my project management expertise, regulatory navigation skills, and personal passion for healing into a business designed to help others—especially small to mid-sized cannabis, hospitality, and wellness entrepreneurs—build sustainable, soul-aligned brands.

I earned my Illinois Cannabis Infusion License not just to make products, but to understand the system from the inside. I combine this expertise with my professional network, city planning background, and strategic mindset to bring new visions to life.

Want to learn more about my personal wellness transformation?

Ready to see what we can create for you?

Book a Discovery Call

Our Mission

To empower cannabis, hospitality, and wellness entrepreneurs to thrive—by aligning business growth with personal wellness, operational excellence, and culturally relevant strategies.

Core Values

✍️ The Intrepid Method – Our unique approach.

At Intrepid Green, we don’t just consult—we co-create.
Whether you’re launching a cannabis product, scaling a boutique hospitality concept, or aligning your business with wellness principles, our approach is:

✳ Personalized: No two clients are alike—we design around you.
✳ Holistic: Business, brand, and wellness must work together.
✳ Expert-Powered: Our Master Mind Alliance connects you with top talent across cannabis, real estate, construction, and marketing.

Our Master Mind Alliance

Meet the Master Mind Alliance

A collective of experts who believe in our mission—and bring world-class strategy, creativity, and execution to your vision.

Instead of a traditional in-house team, we partner with leading professionals in cannabis, hospitality, wellness, and business development—each an expert in their field. This means you get tailored solutions, cutting-edge insights, and a powerhouse of talent working on your project.

Our approach is flexible and results-driven:
✔ Handpicked specialists for each project
✔ Strategic partnerships that enhance innovation
✔ Proven expertise in launching and scaling businesses

We’re committed to delivering transformative experiences and sustainable business growth—ensuring that you have the best minds shaping your vision.

Chris Atkinson

Co-Owner, Bud Weed and Flower

Chris Atkinson is a seasoned cannabis construction leader with deep roots in regulated industries. After a career building global trading floors, she transitioned into cannabis in 2014, guiding multi-state operators through licensure, compliance, and large-scale facility development. As a former executive with an MSO, Chris has scaled operations from concept to cashflow. She now co-owns Bud Weed and Flower, where she leads cannabis and construction strategy with a sharp eye on stakeholder alignment, regulatory navigation, and operational readiness.

Donna Bracey

Co-Owner, Bud Weed and Flower

Donna Bracey brings 25 years of engineering and construction expertise to cannabis facility design. A Howard-trained chemical engineer, she built schools for Chicago and industrial plants nationwide before entering cannabis in 2019. At Cresco Labs, she rose to Director of Development, leading national preconstruction efforts. In 2023, she launched Bud Weed and Flower, a boutique cannabis construction firm offering expert consulting and owner’s representation. Donna blends technical precision with cannabis industry insight to bring world-class cultivation and retail spaces to life.

Jocelin Brooks

Consultant

Jocelin Fuller-Brooks is a seasoned cannabis industry professional with five years of experience in both medical and recreational markets. As a Certified Ganjier Product specialist and a distinguished cannabis consultant, she has developed a strong passion for advocacy through education, which led her to the Arkansas State Director role within the highly regarded Cannabis and Hemp reform organization, Minorities For Medical Marijuana (M4MM). Her mission is to continue providing cannabis education in all its forms while furthering her commitment to Cannabis Social Justice.

Kelly Burke

Chief Administrative Officer, Rezen

Kelly Burke is a strategic leader driving operational excellence as Rezen’s Chief Administrative Officer. With experience at Kifcure, Rooted Development, Emerald Acres, and Razbit, she blends administrative expertise with market foresight. Kelly ensures Rezen remains agile, efficient, and responsive to industry trends. Her focus on streamlined operations, employee well-being, and strategic growth positions Rezen as an industry leader. Through her leadership, Rezen continues to set new standards in cannabis innovation and operational efficiency.

Jarett Burke

Chief Executive Officer, Rezen

Jarett A. Burke is a strategic leader and entrepreneur with deep expertise in cannabis and CPG industries. A Business graduate of Aurora University, he founded Razbit, Inc. to elevate brands in technology and cannabis before leading Kifcure to success in holistic hemp solutions. Now as CEO of Rezen, Jarett applies his skills in fundraising, partnerships, and strategic growth to drive innovation in cannabis branding. His proven track record and commitment to excellence continue to shape the industry’s future.

Elizabeth Cohen

Brand Strategist

Elizabeth Cohen is a brand strategist, innovator and founder of EMC Strategy LLC, a strategic growth consultancy with a mission of helping consumer marketing leaders use strategic insights to fuel brand growth and sustainable market performance. Her clients include mid-market companies and legacy brands in the Food, Beverage, Beauty & Wellness sectors. Elizabeth’s corporate career spanned 20+ years in marketing, strategy and innovation leadership roles for CPG Food & Beverage companies (Kraft, PepsiCo, Sara Lee, Hostess) and PE-backed, fast moving beauty Over her career she has delivered a combined $100M+ in incremental revenue from innovation, all grounded in market and consumer trends and insights. Elizabeth holds an MBA from University of Chicago Booth and a BA from the University of Michigan.

Maat Reed

Owner

Maát Reed – President, On The Move Contracting Services Maát Reed is the founder and president of On The Move Contracting Services, LLC, a New York State-certified MWBE. A SUNY Empire State graduate, she began her career in television sales before launching her agency in 2009. On The Move specializes in advertising strategy, media buying, production, event marketing, and digital content creation, delivering impactful campaigns for business and retail clients. Committed to excellence and community, Maát also donates time and talent to local initiatives. Her agency is known for expertise, personalized service, and proven results, driving sustained growth for its clients.

Sandy Serna

Job title

Sandy Serna is an experienced cultivation consultant and industry leader with expertise in cannabis production, CPG, and operational management. As the CEO and Founder of H.R. Horticultural Services, she specializes in optimizing cultivation practices and project management. A Lean Six Sigma Green Belt and GMP-certified professional, Sandy brings efficiency and innovation to the cannabis sector. Her roles at Cresco Labs, Bonsai Bakery, and College of DuPage highlight her commitment to research, education, and sustainability. With a strong background in horticulture and business, she continues to shape the future of cannabis cultivation and consumer product development.

Andrew Young

Chief Operations Officer

Andrew Young is a seasoned strategist with a passion for innovation and consumer-focused solutions in the cannabis and hemp industries. At Harvest Dispensaries, he elevated retail experiences through thoughtful design, while at BeyondBrands, he helped propel hemp brands into mainstream retail. Through Synergistic Collabs Consulting, he guided brands in market growth and engagement. At CBD Emporium, he drove strategic partnerships and educational initiatives. Now, as COO of Rezen, Andrew leverages his expertise to position Rezen brands at the forefront of innovation, quality, and consumer engagement in the evolving cannabis market.

What we’ve done before

While Intrepid Green is a new venture, the expertise isn’t.

Holly led city projects that served thousands, managed multi-million-dollar budgets, and built teams across disciplines. Now, she brings that same vision and structure to purpose-driven industries.

Meet the Visionary Behind Intrepid Green - Holly DuPart